SEPOV is an acronym for “Search Engine Level of View”; it’s normally used within the context of search engine marketing (search engine marketing) discussions. If you happen to actually wish to method search engine marketing with confidence, it is advisable to be taught to have a look at your site from the search engine spider’s perspective and take into account its motivation (if you happen to’ll forgive just a little anthropomorphism).
Fortuitously, search engine spiders are literally slightly easy creatures.
What’s My Motivation?
There’s, in actual fact, one easy, central, and apparent search engine reality from which all the things else is derived: A search engine’s reputation is straight associated to the standard of its outcomes.
Always remember this reality. Don’t reduce its significance or permit your self to consider it as simplistic. There’s a lot hand-wringing and money-spending by those that attempt to predict what Google goes to do subsequent. The straightforward truth is that every one the various search engines will do what they’ve all the time executed and all the time will do, particularly attempt to enhance the standard of their outcomes.
Google rose to prominence as a result of its outcomes had been the perfect. Their major person interface was (and stays) ridiculously easy. Their outcomes had been simply higher than everybody else’s. They usually nonetheless are-although Yahoo and Microsoft are progressively closing the technical hole.
The search engine spider’s motivation is due to this fact that of its creators: Discover beneficial data in order that the remainder of the search engine software program can present good outcomes.
All the main serps apply superior contextual evaluation to return hyperlinks to pages which have the best quantity of top quality details about particular search phrases. Take into consideration that assertion once more for a second, “…return hyperlinks to pages which have the best quantity of top quality details about particular search phrases.”
There are profound implications to that straightforward assertion that the overwhelming majority of site designers simply flat-out miss.
Go Deep
For a given net web page, depth is extra essential than breadth. A number of details about one topic is way, much better than just a little details about a whole lot of topics. When the Google spider is inspecting considered one of your net pages, you must persuade it of two issues:
1. Your web page has a whole lot of details about the search phrases. That’s, it’s related to the search question.
2. Your web page has good details about the search phrases (do you could have prime quality or authoritativeness)
Of these websites which are related and authoritative, Google makes one final worth judgment: Freshness. The positioning with essentially the most lately up to date content material wins.
Taking part in Favorites
Analysis has additionally confirmed that serps typically and Google specifically are inclined to favor websites which have a number of key phrases of their URL. For instance, one purpose I preferred the “web-marketing-advisor.com” area identify is that it contained a few of my prime key phrases proper within the identify itself.
In case your site has the key phrase within the URL, it additionally implies that depth is extra essential than breadth for a complete site, too, because you’d need all of the pages on the location to be extremely related to the key phrases within the title.
In different phrases, in my view, it’s higher to have a number of websites, every of which is targeted on a narrowly outlined material than one web site that has a shot-gun method to many topics.
Arising within the subsequent installment: Spiders are extra human than you assume!