The basis of internet research is keywords. How do you put keywords on the site to find your company’s pages on these channels?
One of the most relevant digital marketing strategies today is SEO.
The SEO aims to optimize the pages of a website or blog so that they are better ranked due to a survey conducted on a search engine such as Google.
In general, the better-ranked, the greater the chances of a page being accessed by the user who performed the search.
How to put keywords on the site?
Learning how to put keywords on the site is not just randomly distributing these terms on your platform.
Next, you will learn how to perform the three steps to do this strategically:
- select correct keywords;
- SEO tools for finding keywords;
- where to put keywords on the site.
# 1 Select correct keywords
The first step in placing keywords on the site is finding out the strategic terms for your business.
What keywords are people using to research their needs?
Which terms correspond to your business?
Understanding which keywords should be on your website or blog is the first step for your organic ranking strategy to work.
One way to find keywords easily is to start typing a phrase related to your business, on Google, and it will begin to display several options, as in the example below:
Google also shows keywords related to the search terms at the bottom of the search result page.
These are the terms that the search engine considers most relevant to the query and suggests them to help the user find specific content and according to their real search intentions.
Below, you’ll see the related Google search terms:
# 2 SEO tools for finding keywords
In addition to the two ways to find keywords that we have listed above, you can also rely on SEO tools geared to this function.
In addition to a list of terms to be inserted on the website, the tools help analyze the platform and offer a list of improvements.
Among the best known and most used tools are:
- SEMrush – paid tool;
- Google Keyword Planner – free tool.
# 3 Where to put keywords on the website
In addition to knowing which keywords to insert on your website, it is crucial to understand where to use them!
Now that you know some ways to put keywords on the site.
To optimize your content pages, you must enter keywords in:
- Meta-titles;
- Meta descriptions;
- Alt image;
- H1 (title 1);
- H2 (subtitles);
- along the body of the blog text or in the page description.
The insertion of these attributes in content can be done quickly using plugins like Yoast, which is free for users of the WordPress platform.
# 4 Use long-tail keywords
When learning how to put keywords on the site, prioritize using compound terms can more than three words, such as “how to do financial control.”
In addition to having less competition, these keywords generate qualified traffic for the content and page, as it answers precisely the question the user is looking for.
If you have an online store, consider the purchase intention when creating your pages. From there, optimize them for long keywords, like “2020 best-selling dishwasher”.
Create content that responds to long keywords and receive exciting traffic.
# 5 Generate robust content
Even for product pages, Google likes rich content. This means that the ideal is that you produce content from 1,000 to 1,500 words per page.
In addition to size, quality is also essential when it comes to information robustness.
So include in your strategy how you put keywords on the site:
- internal and external links that add information to the user;
- videos, images, and infographics;
- rich content like ebooks and webinars (take the opportunity to capture leads).
# 6 Keep content production continuous
The process of how to put keywords on the site and optimize the content must be continuous.
Your team will need to regularly add new pages to your site that focus on the keywords you want to rank.